Making Life Events Clearer through the Prism (of Experience)

“Confessions of CEOs” is a series on how business owners are changing the service landscape. Today, we’re speaking with Peter Tran, CEO of PrismTech Inc., a business-to-consumer (B2C) schedule aggregation SaaS platform. Peter discusses the importance of personalization as a driver of success from product design to team building.

Peter Tran, founder of PrismTech | Beaze, a vendor procurement marketplace for consumer businesses
Peter Tran, founder of PrismTech | Photo Credit: PrismTech

Why Prism?

Consumers struggle with scheduling and often use upwards of 4 apps in an attempt to reconcile conflicts. Most technology provides access to scheduling individual events, yet we have to manage those events to stay in sync with our friends and families. What if there was a single platform that will allow you to stay connected to everyone regardless of the preferred scheduler without the pain of time-consuming reconciliation? 

Prism is a real-time interactive schedule manager that aggregates multiple calendar apps. Just as a prism takes in a spectrum of color and combines it into a single white light, we take in a broad range of communication platforms and consolidate them into a single source of truth. We marry your social, professional, and personal schedule into a single silo of information. Instead of digging around for info on whether you’re going to miss out on events, you can make the most out of your life.

How did you come up with this idea?

I observed my friends nearly miss their daughter’s long-awaited volleyball tournament due to scheduling misfires. It would have killed them to miss such a critical event despite having spent multiple days frustratingly trying to balance both of their work schedules with her academic and extracurricular activities. 

The truth is that many people struggle with schedule management; frankly, paper calendars just don’t cut it anymore. 

How have you built your fantastic team?

As the founder of this company, it’s my mission to make sure that we find the best talent. Our company culture is driven by:

Trustworthiness. The truth is, it’s not always about performance, even though the whole world puts a track record at the top of the list. The longevity of the relationship that you have with a team member is driven by trust. It’s this type of longevity (or lack thereof) that makes or breaks a startup. You need to ask yourself, ‘Should we trust this person when we’re in a bind?’ because as a founder, you’re going to find yourself in a lot of binds. 

Passion. It’s not an easy thing to work on a startup. You’re not getting paid what you could, but you’re working on a dream. You need team members who believe in your product. It’s impossible to think of new designs or innovative approaches if you hate your job, and anyone who doesn’t have a genuine passion will end up hating their job at some point.

Furthermore, we have an open-door policy with all of our executives. Any employees can reach out to anyone at any time for assistance.

Having a supportive human resources (HR) structure built around addressing disruptive life events (such as COVID) and continued career growth helps to minimize office politics (which we all know can easily destroy the social fabric of the company). For example, if John Doe starts at the company today, John will be a different person in 3 months; we have to find out what it will take to make John successful in this ever-changing environment. Great companies take the time to understand their employees as individuals and nurture that relationship at the highest level of culture building. 

What have been your top learnings around scheduling?

Build to unify, not segregate. Many applications are selfishly designed to only cater to the host and not the consumer. For example, Vietnam is creating Gapo, an alternative to Facebook. If some people like Gapo and still want to remain on Facebook, either they or their friends or both will have to spend more time jumping between these two apps to access information. Prism conforms to what people consider comfortable and convenient; we innovate by unifying simultaneous access to both applications.

Scheduling cannot be successful in a vacuum; it implicitly requires scenarios around sharing and accessibility. 

Who have been the biggest fans of Prism? 

We have many customers who have been our advocates; two, in particular, come to mind.

Manhattan Walking Tour has a presence in 3 different states. When their customers book a tour guide, they stress out spending too much time looking for information than enjoying the tour itself. These customers are showing us that traditional scheduling tools in the market today offer too many limitations and are causing indecisiveness, cognitive dissonance, and mental stress. Their feedback was instrumental in introducing new features like image sharing and event discussion to Prism.

True Buddha Foundation is fully transitioning all of its internal and external operations over to Prism. They have thousands of chapters all over the world, with over 5 million followers. Their current processes have limitations, which is causing a gap in communications and impacting their ability to organize their events more effectively.

How does Prism give back to the community? What impact have you had to date?

Recently, due to the COVID-19 pandemic, there have been a lot of small-to-medium-sized businesses (SMB) impacted negatively all over the world. We recognized how important these businesses are and those who are struggling daily trying to make ends meet. 

PrismTech is happy to announce that we will provide every single SMB with credits to advertise on our platform at no cost. We want to help businesses gain the right exposure to bounce back post-quarantine.  

When everything is said and done, what do you hope for Prism to achieve? 

Create seamless, meaningful connections between consumers and the brands, products, and companies they love. 

PrismTech is a preferred partner on Beaze.

Building towards loftier goals means having deeper foundations

“Confessions of CEOs” is a series on how business owners are changing the service landscape. Today, we’re chatting with Valerie Thiel, founder of SAGE Architectural Alliance LLC, a Seattle-based architecture firm. She shares her secrets on driving design innovation for the most critical stages of life as a woman leader.

Valerie Thiel, founder of SAGE Architectural Alliance LLC | Photo Credit: SAGE Architectural Alliance LLC

Why SAGE?

At the age of 55, I opened Sage Architectural Alliance, a reasonably daring venture leaving steady employment as a working mother. This was after graduating from MIT, 30 years of working in the architectural industry and having kids in my 40’s. I believe that more women and senior-led projects help create a unique working environment with experienced viewpoints. Creating a diverse team helps remove the limitations set by society. The door opens up for so many different outcomes, and so the richer our projects become from planning and spaces, to connections and support.

What’s your design philosophy?

Celebrate life in all of its stages; each stage brings its challenges and beauty.

As a baby boomer, I feel the last stage of life is paramount. My grandparents had died in pretty abysmal nursing facilities. Because of this, I focused on transforming senior living design so that my mother could enjoy more attractive, more enriching options. Many nursing homes have to struggle with the support of limited Medicaid funds.

Senior-focused entrance design @ Foss Home and Village (Seattle, WA)  | Photo Credit: SAGE Architectural Alliance LLC

However, these facilities need warm, welcoming, and elegant main entries and gathering areas, so that family and friends enjoy visitations; these factors are vital to the well-being of families. Just as Starbucks has capitalized on the corner coffee shop, the presence of a bistro-cafe (even with self-serve coffee), is the first step toward creating community vitality. 

Senior-focused cafe-bistro design @ Cristwood Park (Shoreline, WA )| Photo Credit: SAGE Architectural Alliance LLC

Residents come for the coffee but also enjoy comfortable seating, a variety of lighting levels, and lots of people-watching. They’re incentivized to leave their apartments and enjoy hanging out in the commons to connect with other people, and that is a major driver of residents’ health. Even staff retention improves with more aesthetically, pleasing surroundings.

Senior-focused bedroom design @ Columbia Lutheran Home, Seattle, WA | Photo Credit: Chris Roberts Photography 

Do not let limitations set by others withhold you from accomplishing your own goals and aspirations. Women in their 20’s, 30’s, and 40’s have such different expectations handed upon them compared to when I was their age. Growing up in Bellingham, I had never known any professional woman (let alone what a professional woman in architecture) could accomplish. When I attended the University of Washington, I was the only woman in my engineering classes. For generations, society restricted women by stereotypical gender roles that limited their opportunities and contributions. I experienced this quite a bit within the architectural industry. Working for others, I felt like a backroom technician who had no voice. I needed to express my ideas, and I felt severely repressed working for others. It was as if my male bosses had all the ideas; my role was only to implement them. Starting my firm was the right choice for me.

Who are your biggest advocates?

While most of our clients are non-profits, we focus on finding projects that are mission-driven and will have a positive impact on the community. Some of our favorite architectural projects supported senior citizens. We’ve built numerous senior living residential projects to help both seniors and their families. We’ve also worked with the State of Washington, various community centers and grass-roots community organizations fighting high resident displacement from gentrification. Currently, we’ve started working on homeless and behavioral health projects also.

How do you give back to its community?

Giving back to our community is one of the pillars of SAGE.  We recently sponsored a community event that was aimed at showcasing how fearful high school students were about losing their homes. We prioritize supporting the younger generations in order to help them realize their potential. 

What’s been your greatest life lesson? 

Opportunities may present themselves; while they may not be what you wanted at the time, they may be the most impactful and rewarding.

When I first started the firm, I thought focusing my expertise in senior housing projects alone was the best way to help the community.  Instead, I was able to take elder-care expertise and principles to other vulnerable populations (like to low-income families) which benefited our firm’s architectural outputs and the community even more than my initial efforts with the elderly. Women and minority architectural leaders should be designing more of the affordable housing and shared spaces; the city would achieve more economic balance and diverse self-expression.

When all is said and done, what do you hope for SAGE to achieve?

To inspire and support women and others of diversity to find their voices and pursue their passions.

SAGE Architectural Alliance LLC is a preferred partner on Beaze.