Real techies paintball in tutus

“Confessions of CEOs” is a series on how business owners are changing the service landscape. Today, we’re chatting with Vivian Lim, CEO of Beaze, a platform that provides continuous lead flow for service providers. She discusses tactics on succeeding as a visible minority, a mother and an entrepreneur in technology.

Vivian Lim, Co-Founder & CEO of Beaze

So, Why Beaze?

I’m a huge fan of entrepreneurs and their courage to strike out on their own. I enjoy building solutions that help people save time on the things they loath, so they can spend more time with the people they love. Time is the one commodity you can’t buy, so it’s essential to spend it wisely. 

Ever since I was little, my parents instilled in me the importance of controlling my destiny. Building your own company is one way of doing that. I want to be a significant part of helping others succeed if and when they decide to head down that path. An idea is only as useful as the team that executes that idea. Having paid my dues on my journey through tech, I sincerely appreciate all the intricate details accomplished by the front-line making incredible things work. Smart people are everywhere, but those who can find creative solutions and compromises in a business landscape full of obstacles are the hardest to find and retain. Beaze aspires to make this search both easy and enjoyable. 

How did you break into B2B?

I spent most of my career in enterprise, including at Microsoft and AWS. However, my last stint at Google in brand advertising was the most intriguing space I had ever seen in my career.  I had the privilege of working with Fortune 100 companies and travelled the world to see what it takes to establish and maintain a brand presence. 

That’s when it hit me. If you knew that BILLIONS of dollars spent annually on advertising came from 2% of the world’s companies and that each of them spent millions every month on ads, do you honestly think any small business owner could successfully compete? I have so many friends and acquaintances who were small business owners and struggled with bootstrapping sales. While all of them were brilliant at their specialties, they weren’t necessarily as well versed in sales, marketing and advertising. Some went belly up within a few months from lack of market presence, and it was a crushing moment for them, both financially and emotionally. I never want anyone to feel that kind of failure.

What’s your philosophy?

Those who can should. Don’t let anything stop you.

I plan and prioritize religiously. It’s important to know why you’re doing something and what the payout will be. If it’s not going to produce a big return, maybe it’s not worth doing. To get primed each day, I wake up at 5:30am and go for a jog. It’s so much easier to get stuff done in the quiet moments of the morning before the rest of the world catches up; it’s my meditation.

Tell us about how you give back and why that’s so important?

I support 22q research at UC Davis. In 2015, I lost my son to Tetrology of Fallot and DiGeorge syndrome, both rare diseases caused by a congenital heart defect from erroneous deletions on the 22nd chromosome.  I donate every year in memory of my son and all families who have been affected by 22q11.2 deletions. I was elated to hear about Jimmy Kimmel’s son who had received a successful surgical intervention. Unfortunately, my youngest daughter also has a heart defect, albeit a less severe one, and I’m thankful every day that she’s doing well. 

Dr. Tony J. Simon and the UC team are clinically addressing children’s social interactions with these disorders. In past donation years, I’ve asked them to consider gene injection therapy in utero to prevent kids from being born with the deletions entirely. I might need to wait a few years before they can embark on such a challenge.

What does success look like to you?

Enabling every family to live comfortably. Both of my parents came from lower working-class backgrounds. My parents paid for two grandparents and five siblings to emigrate to the US and raised three daughters. I consider myself very fortunate to have had parents willing to sacrifice so much so we could have such opportunity. Today, my family includes the folks at Beaze. As a team, we celebrate milestones together because enabling sales for every small business owner is merely hard work. So, to keep things interesting this past November, we went skydiving. This quarter, we’re thinking of going paintballing while wearing tutus and bee wings. It’s a COVID-friendly activity with social distancing built-in.

#battlefairy | Photo credit: Jacob Miller

What words of wisdom can you share?

1. Dream big. Every great accomplishment started as a seemingly impossible dream. 

2. Persevere. Everything can and will go wrong. Life is not fair and that’s ok. Two steps forward and one step back is still one step forward.  

3. Prove them wrong. The best payback is to live an amazing life.

Who inspires you?

There are so many great examples out there, like Anne Wojcicki from 23andMe; she’s a genomics pioneer! Among other accomplishments, her team helped to develop safer, less invasive prenatal sequencing that do not pose risks to developing fetuses. Then, there are upstarts like Elon Musk. I love how he simply doesn’t recognize commonly defined limits, and his punny humor slays me every time. 

What’s it like being a woman in technology?

It’s hard being a woman and a visible minority in technology. At conferences, I’m often mistaken as the help. The world continues to judge women of color more harshly, so it’s critical to over-prepare for everything to the Nth degree. People tend to see us as less competent than our male peers who might be at the same or lower competence level. The hardest criticism comes from other moms who think working moms favor careers over kids. 

Every working woman out in the world is an ambassador for every little girl wanting a shot at success. We have to bring our A++ game (because, you know, A is an Asian F :P). I look forward to the day half of all CEOs are working moms, and everyone considers this normal. 

What’s it like being a working parent?

It’s all about balance and multitasking. In French, we say “au fur et à mesure”. I trim the proverbial fat whenever possible and do the things that give me the most satisfaction. Presenting in a boardroom and attending my kids’ end-of-year performance are not mutually exclusive. My daughters need to know that they can have both a career and a family. I’m thankfully home a lot more these days and not just because of COVID. I help the kids with homework in between video conferences with clients. We’re all more confident and happy when we’re together. 

When all is said and done, what do you hope for Beaze to achieve?

I’d love for Beaze to enable more IPOs than any other company on earth. Bill Gates, I’m coming for you.

Awarded State Contracts – 2019-Q4 Update

Hello Beaze Beta Program Participants!

Below are the awarded state service contracts for 2019-Q4. Please sign into the Beaze Beta Portal for more details.

  • October 1, 2019 – $1.9M – CA State – Marketing Services (#386926)
  • October 2, 2019 – $7.8M – CA State – Software Licenses & Maintenance (#872861)
  • October 14, 2019 – $168K – CA State – Stationery Wholesale (#492619)
  • November 1, 2019 – $96K – CA State –  Custodial Services (#696293)
  • November 4, 2019 – $677K – CA State – Ticketing System Support (#862783)
  • November 6, 2019 – $500K+ – DE State – Legal Process Serving (#629360)
  • November 18, 2019 – $198K – DE State – Roadside Landscaping (#071298)
  • November 21, 2019 – $84K – CA State – Public Relations, Advertising and Marketing Services (#696455)
  • December 2, 2019 – $219K – DE State – Electrical Improvements (#761002)
  • December 10, 2019 – $3.2M (multiple vendors) – WA State – Safety Improvements (#129347)
  • December 13, 2020 – $1.7M – DE State – Intersection Improvement (#729777)
  • December 13, 2019 – $151K – WA State – Ducts Wholesale (#826711)
  • December 15, 2019 – $4.6M – WA State – Vehicle Rental
  • December 23, 2020 – $1.3M – CA State – Database Management (#332896)
  • December 24, 2019 – $2.2M (multiple vendors) – WA State – Infrastructure Repair (#998215)
  • December 24, 2019 – $12M (multiple vendors) – WA State – Wastewater Sewer Replacement (#817702)