“Confessions of CEOs” is a series on how business owners are changing the service landscape. Today, we’re chatting with Cesar Amaral, Chief Executive Officer (CEO) of MX360 Fitness, on getting health and business back on track.
So, why MX360 Fitness?
It all started 7 years ago when my mom passed away from diabetes. While she was alive, I had lost and regained huge amounts of weight nearly a hundred times through every fitness fad you can imagine. She saw me struggling and taught me how to sustainably and intentionally lose weight by watching my diet and exercise but more importantly, how to maintain a positive attitude towards life. Through her watchful lifestyle battling this terrible disease, I learned how important it is to choose healthy habits.
How did you break into the fitness industry?
I jump-started my own personal health journey by losing 100 lbs and keeping it off. Through her memory, I’m motivated to help others become the best possible versions of themselves. She helped me realize the importance of learning to love and accept yourself for who you are. This revelation has shaped my emotional and physical well being and allowed me to support my current audience of 9 million viewers on social media.
What’s the best way to help people get started on a transformative journey?
Take on goals in 5 minutes increments.
Whether you’re reading to become more informed on a topic, or meditating for stress-relief, or working on your business side-hustle, revolutionary change requires a step, any sized step, in the right direction. If you do anything for 5 minutes a day, 365 days of the year, you’ll become an expert. This is true both in health and in business.
Transformation is painful. How do you battle complacency and exhaustion?
Ask a friend to join you.
Whether it’s for a workout or a business brainstorm, the perfect person to do this with is someone who is more “fit” than you in these areas. Working out and masterminding with someone who is further along in their journey will help you break out of your complacency in a heartbeat!
When I’m feeling burnt out, I find it extremely helpful to take a day off. This will do wonders for you, your creativity and your business.
What advice would you give to small business owners who are getting started?
Be frugal 🙂
One of the things I have learned to minimize expenses on things that aren’t important to my mission. For example, I downsized my living space, I don’t buy clothes/shoes/etc. Unless I absolutely have to, I won’t even buy a cup of coffee or pay for internet service anymore because my WeWork office space provides it. I’ve cut all unnecessary expenses out of my life so that I can invest everything back into my business.
Tell us about how you give back and why that’s so important.
I’m a strong advocate of non-profits within the multiracial community, one, in particular, is El Centro de la Raza. Within this group, there are 42 different social justice programs that help low-income families with housing, childcare, small business, and community events. I was part of the steering committee that helped raise $45 million for one of their building projects, MCee multiple of El Centro’s events and continue to be involved regularly.
What does success look like to you?
A world in which everyone has an opportunity to succeed in life. My dad taught me how to love and how to work. His life showed me the importance of responsibilities and how to hone in on what’s most important. He set the example by never missing a day of work and yet always being there for our family no matter what. He grew up without a father himself and that spoke volumes to him and us. I aspire to be like him in every way that I can. I want to make him proud of all the people I help daily on their journey towards self-acceptance and happiness.
Do you have any trade secrets? Please share!
Data, data, data.
I’m a huge fan of Viome. It’s this service where they analyze your gut-bacteria to determine what foods are actually good for you. They also use data and artificial intelligence tech from the military that was originally developed to fight bio-attacks. I found out that foods like spinach, lentils, and bell peppers are inflammatory for me. Clients are super stoked when they find out that there’s hope in getting scientific answers as to why they may be more successful at times in their health journey than others. It shows the power of technology and evolution.
When all is said and done, what do you hope for MX360 to achieve?
My dream is to positively impact the lives and health of millions for people through MX360 Fitness. I dream of one day, being the go-to place for holistic health for our members. From the moment our members wake up, they will check their MX360 Fitness App/Member site for the healthy breakfast recommendation for the day, they will receive their 10-minute meditation, their 15-minute workout video, their 10-minute reading excerpt for the day…
From the moment they wake up until they go to sleep, we will be there to guide them in making healthy choices.
MX360 Fitness is a preferred partner on Beaze Beta.